Media Usage in Manufacturing 2014
Annual report includes marketing strategy, survey results and buyer analysis.
Now in its fourth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer. To assist in expanding the survey’s insights deeper into the industrial sales cycle, we expanded the survey to include questions on vendor selection, lead nurturing and content preferences.
In addition to the survey results, the report includes an overview of the key findings (listed below) and commentary on business-to-business marketing trends impacting companies tasked with marketing to today's industrial buyer.